What is Tropicana? Well, it's 100% pure-squeezed orange juice.
And it's also the feeling of pure, natural joy. #ThatTropicanaFeeling
And it's also the feeling of pure, natural joy. #ThatTropicanaFeeling
Our 2020 campaign featured Tropicana's iconic orange and straw, paired with moments of "pure joy" and "pure orange". The campaign drove outstanding results. Tropicana grew total market share +5pp (+14%), significantly widening the gap with it's key competitors.
OLV's, TV and OOH and social.
