Percy’s instant success meant he soon became the face for the entire bank and helped it break out of the sea sameness all financial institutions tend to swim in. Not bad for a once flightless bird.
Percy went everywhere from social and digital media to more traditional spaces. The result? CIBC advertising and brand tracking results have come back to life after years of stasis. Not bad for a flightless bird.
Subway domination at Union Station
Banking that fits your life even reached the top of Whistler mountain.
Case study: Ski-thru ATM